The concept of experiential marketing is simple: use an alternative form of marketing to connect a company brand and its consumers through a personal experience. More and more today companies are enhancing their marketing efforts by moving away from traditional concepts to those that truly connect with the consumer.
Providing that alternative solution is what motivates EMI.
Traditional marketing can tend to be forceful: “This is what I am selling, this is the cost, and this is why you should buy it.” However with experiential marketing, the consumer now has a choice to engage in the product. They can experience it. They can see it, touch it, feel it, and understand more about the product on their own time and at their own pace.
EMI views its interactive trailers and displays as “living websites” that provide a unique experience to both the company and the consumer. Through EMI, consumers identify your brand, experience your brand, walk away remembering your brand, and most importantly, will talk to others about what they just experienced, thus spreading the word about your brand.
That connection is what drives us.